With a background in behavioural science, I design and facilitate research to validate assumptions businesses hold for their customers. 

I work with businesses to understand user's needs to ensure decisions aren't made on assumptions, but qualitative and quantitative data.

By identifying and resolving issues in the experience, companies are open to discover opportunities to increase the value of their products and services.

Interested in working together? Let's grab a coffee.



  • User interviews
  • User testing
  • Stakeholder engagement
  • Stakeholder workshops
  • Personas
  • Journey mapping
  • Experience strategy
  • Surveys
  • Analysis
  • Collaborative design workshops
  • Google analytics
  • Presentation of research, insights and recommendations